The order of things has changed. Now the main task is comprehensive client portfolio management, creating value in order to build long-lasting, profitable relationships though a dynamic loop that satisfies new needs.
From there, according to the company’s market position, defensive strategies must be adapted to protect the current client base against attacks from the competition and offensive strategies need to be developed to capture new clients or penetrate potential new markets.
These days social networks and online communication have become excellent channels of interaction with clients, and it is necessary to know how to make the most of them and maintain them.
Our experience with CRM and customer loyalty programmes enables us to provide imaginative, innovative and highly professional solutions for positive customer retention, while contributing value and a sense of belonging to the brand.