Today’s highly competitive market, the expansion of private labels, concentration of distribution channels, saturation of shop shelves and maturity of consumers mean that large doses of innovation, insight and the right working methodology are needed to launch a product, in order to eliminate as much uncertainty as possible.
We participate in the launching of new products in the following areas of action:
• Analysis and quantification of market potential.
• Trial testing and appraisal.
• New product positioning and identity.
• Product name, brand design and packaging.
• Strategic planning and the operational development of the launch.
• Communications and the promotional campaign for the new product.
• Implementation merchandising.
• Monitoring plan.
One of the greatest satisfactions we have as marketing professionals is having contributed to the launch of new product categories and their consolidation in the market.